DARYLL PEIRCE daryllpeirce[at]gmail.com Resume


ALIBI ALE WORKS

RESPONSIBILITIES: Creative Direction and Execution
DELIVERABLES: Logo and identity; Product and packaging design; Illustration; Signage; Marketing collateral; Displays; Apparel; Specialty products (skis, tents, etc).

I was lucky enough to begin working with the two partners of Alibi Ale Works from their humble beginnings of basement brewing just 3 years ago. Since then, Alibi has grown to be the second largest brewer in the Lake Tahoe area with and additional brewery/tap room opening in Truckee, CA this April. My role has been to develop their entire brand which has grown adaptively and organically over this short period. Wearing multiple hats, I have had the pleasure of leading their creative development as their sole creative/designer/marketing liaison, as well as collaborating on everything from their beer names and other copywriting to occasional brewing decisions, and of course…that of a taster.